I am not entirely convinced that this traveling show is going to do anything but cost the company money. Does not the market not already know about its existence and plans and known (and anticipated) assets?

By whatever crooked mechanism the ECU shorts seem to have followed AUM. They must be gotten rid of. The surest way to do that is to massively increase the company's total worth by proving up ever more overpowering amounts of minerals until the shorts are forced to turn tail and run the opposite direction.