The two contracts are in differant markets.
The futures contracts are short gold. Because JPM/GS bought the shorts and the price has gone up...they have huge losses. If they cover they push up the price of gold.
The call options are out of money and not very expensive..... but if JPM/GS cover their short futures contracts, the price of gold could vault much higher...makeing the call options appreciate and making a ton of money to offset the losses they take covering the short futures position.