I hear what your saying but keep in mind that Candido is a family man with no other source of income other than GNH.
I'm going to throw a number out there that he's making somewhere less than $20/hr as the paid CEO of GNH, and after taxes probably closer to $10.
For him to dip into in his personal funds to invest even more into GNH is a strong message, whether it is a token investment or not.
He's pot committed, that's for sure...