Demand outstrips supply
The problem with the supply of rare earth elements is that demand has skyrocketed over the last decade from 40,000 tons to 120,000 tons. Meanwhile, China has been cutting its exports. Now, it only exports about 30,000 tons a year -- only one-fourth of the demand the world needs.
link for the whole article
http://www.naturalnews.com/028028_rare_earth_elements_mining.html
Looks like Hoidas will be a go whether Toyota is a JV or not. Toyota is having enough trouble building cars; do we really want them in the mining industry ? :)