My second thoughts on looking at the acronym was - FUS can be read as FU's and as FUSS. I suppose if someone is looking for negativity it can be found anywhere.
I don't think the name or acronym matters as much as our attitude. We are shareholders, and we all want our investment to grow, not moulder away while deals are made in backrooms, or while the appearance of nothing happening is the actuality.
We would like our company to 'show willing,' to display efforts to increase share value, or price, and we would like to hear details of plans and such things as tests performed on the rock, - beg your pardon -on our rock.