Good morning Goldhunter, I don't think there is really a puzzle to solve. It is all about the magic of marketing. Believe me, I don't have that magic wand or idea to market the FNC product. Just how was the marketing of "Tickle Me Elmo", the "Pet Rock", the "Cabbage Patch Dolls" the "Hula Hoop" or the best of all the "Barbie" doll done? At their sales heights people were actually having fist fights to have these products. How does one create this frenzy is the question? Sorry,I don't have that answer but perhaps someone does. Anyone got any thoughts? JMHO. the deputy