A good CEO knows his talents and how to make a sale. If his talent is not making a sale, a crucial component to making money is lacking, and he will hire a great salesman.

My friends bought a wine rack supply company. He bought the company when it was floundering. Prior to South France's wine struggles, he was making millions.

He knew two things. 1) He knew a friend technician who knew how to make the product better. 2) He knew how to negotiate and make a sale. After a wine maker talked to him, it was obvious that buying any other product would be inferior to his.

Our CEO needs to be forthright to himself regarding his talents. Peter knows how to pick good inexpensive properties that have higher value then the price paid. He needs to ask himself, "Does he need to hire a salesman to make the sale?"

-stock greed