The timing of the release is very important, especially to the retail investor....before the markets opened would have been nice...after the market opens unfairly benefits the large investors who can digest the news much more rapidly and react accordingly...sometimes they may even react in the opposite manner and confuse the retail investor before he's had time to digest the news
As well, most retail investors can't sit and wait for the news at a moments notice....more often than not, we only see evidence of the news after the market's already reacted (such in movements of the area players).....by then, the retail investor may have missed opportunities to get in or out quickly
It's not looking like we're going to get news before the open....now, I'm hoping it comes after the close