>Of course you could put on some rose colored glasses, and this could simply mean that until they officially begin Phase 2, they don't have any specific operational plans.

Of course for every clip like this you also can find the likes of this :)

“ExxonMobil has already drilled prospects in Germany, is planning more wells in Hungary and is in the "early phases of study" of shale-gas plays in Poland.”

http://www.petroleum-economist.com/default.asp?page=14&PubID=46&ISS=25529&SID=723555

Furthermore in the same article:

“Tax credits have helped support drilling in the US, but are not yet specific to unconventional operations in Europe. Hungary's tax breaks, notes Florence Gény, an analyst at the Oxford Institute for Energy Studies, are one exception”