I posted this on the Stockigloo dedicated Century Mining page, but reposting here. . . . GLTA guys. . .better days ahead soon.

One thing I would like to see from here on out that I will talk to Peter about is a positive press release every 2 weeks or so from the company outlining the progress that is being made since we have officially passed the turning point. I've mentioned this before as have others but I feel this is critical at this point more than ever. Obviously, we need to execute first and foremost, but once we execute, we need to communicate our success.

For example, they should continuously make a list of positive developments that will take place over the next few months and break them down into pieces. They should then think carefully about how best to market these developments and make each a separate press release. While it is convenient to combine developments in a single release that covers many items, it dilutes their impact.

Century has to realize their current investor base is extremely light on institutions and heavy in retail investors and retail investors want to feel in touch with what is going on with the company and get very skittish when they don't hear anything for a long period of time.

Here are some examples of what i would like to see from a promotions standpoint in regards to the tone and type of regular releases.

"Century Mining reaches new monthly production milestone"

"Century Mining is pleased to announce Lamaque Mine now cash flow positive"

"New drill results in Bedard Dyke outline additional high grade veins"

"Century Mining increases gold reserves by XXX % in new 43-101 report"

"Century Mining announces average gold grade at Lamaque has increased from XX to XX month over month"

These are just meant to be examples off the top of my head. I did not include the obvious CEO announcement and i'm sure they could come up with dozens more.

This way instead of stuffing some good news and bad news that offset each other in a dense quarterly report, the retail investors will get a sense of the improvement and positive growth that is taking place as we quintruple production. They will feel in-touch and proud that their investment and company is moving forward. When they simply had the Lamaque countdown to production, such a simple tool in itself generated a lot of excitement.

I have seen a lot of successful companies in this stage use this strategy as they climbed 5 to 10 fold.

I also see a lot of companies valued much higher than they would be without this type of regular communication. In a recent interview, Rob McEwan discussed the critical aspect of regular updates and communications to his investor base.

If you agree, please send Peter Ball (Director of Communications) a note. (Or even just forward him this if you don't feel like writing.)

If they hear the same thing over and over from many, it will be more effective than if they hear it from just a few. His email is - pball@centurymining.com

Cheers,
RE