Communication teams looking to "bury" a bad earnings report (or bad news in general) will sometimes seek to disseminate the release at a time when it suspects the lowest number of people are watching. One trick that was used a lot in the mid- to late-'90s before people starting catching on, was to send out the release after the close of the market on a Friday afternoon, preferably heading into a holiday weekend, or on a day when a variety of economic data was due for release and the spotlight wasn't on the company.

August long weekend coming up this weekend....so I like the fact that they gave us an extra couple of days of trading to see the stock rise....I'm hoping.