Yesterday looked like either a delayed reaction to the rookie being signed as a sponsor.

Or, maybe spec buying on this:

Former Champs Sports CEO Tapped to Lead Double Eagle Holdings’ Acquisition and Licensing Efforts

Double Eagle Holdings, Ltd (OTCQB: DEGH.PK), the parent company of Fuse Science, Inc. ( ), announced today it has retained Rubin Hanan, the former President and CEO of Champs Sports, as a consultant to lead the company’s acquisition and licensing efforts. http://www.fusescience.com

Aventura, FL (PRWEB) August 25, 2011

Double Eagle Holdings, Ltd (OTCQB: DEGH.PK), the parent company of Fuse Science, Inc. (), announced today it has retained Rubin Hanan, the former President and CEO of Champs Sports, as a consultant to lead the company’s acquisition and licensing efforts. Fuse Science is the developer of new, proprietary technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals.http://www.fusescience.com

Hanan brings more than 20 years of experience in sports branding and retail business management. As President and CEO of Champs Sports, he helped vault the company into one of the largest athletic retailers, managing an organization of 9,000 employees with sustained profitability and market share throughout his tenure.

Prior to his tenure at Champs Sports, Mr. Hanan was president and CEO of Foot Locker Canada, where he managed the international business to drive record sales and profits, by creating a successful strategy tailoring specific initiatives for each Canadian Province.

In 2003, Mr. Hanan became the Senior Vice President of Retail Brand Marketing at Foot Locker, Inc., where he managed the marketing budgets and portfolios for Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction and Champs Sports. He negotiated sponsorships for the company’s sports and entertainment properties, including the National Football League Super Bowl Experience, National Basketball Association Three-Point Shootout, Arena Football League sponsorship, and Champs Sports Bowl. He also managed team and athlete sponsorship agreements; entertainer and music contracts; marathons; and grassroots initiatives. In addition, Hanan was instrumental in developing many top vendor related programs with Nike, Adidas, Reebok and Under Armour.

“Rubin is a relationship builder with exemplary experience, and he will concentrate his efforts on specific acquisition and licensing targets that we have identified as key for our company,” said Brian Tuffin, Double Eagle’s President and Chief Operating Officer. “Progress against this strategic initiative will add significant shareholder value, and we intend to leverage Rubin’s experience in the professional sports world to bring additional world class endorsement talent to be ‘Powered by FUSE’. We believe that our proprietary technology provides for a superior delivery system that we anticipate will redefine the standard in several consumer categories, and we are delighted to draw on Rubin’s expertise to help us reach our strategic goals.”

“Once I understood the strength of the proprietary technology that this company possesses it was an easy decision to get involved,” said Hanan, “I’m excited to be associated with this accomplished team at Fuse Science. I am truly looking forward to engaging again with my industry relationships at firms such as Nike, Adidas, Reebok and Under Armour as I believe that Fuse’s planned athletic performance products will positively impact athlete performance.”

About Double Eagle Holdings
Double Eagle Holdings (OTCQB: DEGH.PK) is the holding company of Fuse Science, Inc., an innovative consumer products company. Based in Aventura, Florida, Fuse Science is using proprietary delivery and conveyance technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals, delivering their benefits faster and more effectively than ever before. Information about Fuse Science is available online at or by calling 305-503-FUSE (3873).http://www.fusescience.com

Safe Harbor Statement: Certain statements and information included in this release may constitute "forward-looking statements" as defined in the Federal Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied in such statements. Additional discussion of factors that could cause actual results to differ materially from management's projections, estimates and expectations is contained in the company's SEC filings. The company assumes no obligation to update any forward-looking statements as a result of new information, future events or developments, except as required by federal securities laws.

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