Vick is described as an equity partner (part owner) of DEGH/Fuse.

Wow! Quote of 18 Other NFL Players already signed...

“Michael Vick will be our No. 1 NFL athlete,” said Adler, who has 18 NFL players already signed to use and endorse the product. “We’re not stopping with Michael and the NFL. We’re going to have a roster of the top athletes reflective of the type of product this is and how it’s going to revolutionize the market.”

Seems very significant. From story at:

http://sports.yahoo.com/nfl/news;_ylt=AsfWEIwzydEemhrBvx6iC.Y5nYcB?slug=jc-cole_vick_reemerging_as_pitchman_072011