If by "company" you are talking about the family office that produced the report, don't be fooled by the "family office" description of the company that produced it.  In the US "family office" is a special type of advisory firm that deals strictly with a limited number of pre-selected/screened clients often with near-billionaire and billionaire level wealth. Very, very exclusive portfolio management services.  

Not only is this not "paid for stock promotion" it is a report from very smart, independent and  unbiased investment analysts reserved for the uber-rich.

Maybe because of they don't sound foolable they get less "smoke up their bottoms" than I do when they present themsleves to the CEO looking for answers to their questions and concerns.