Willy, Abullion,

that site is not the Wall Street Journal.  Simply Wallstreet "auto-generates" articles like this based on a very narrow set of financial data scrapable from online sites and then tries to add meat to the article with cut and paste explanations on the general financial subject focused on.  

You will notice that there is never an author taking credit for the article.  Just an avatar named Simply Wall Street.   I have never found a single informative thing said in these articles that you wouldn't find yourself in the first 20 minutes of your online DD.