2010 hedge at WTI US $78/bb you are referring to is loosing about $300,000 per month at today`s oil prices.

Remember this is not a contract to sell the bitumen at $78/bbl. We are talking about financial derivative not a physical hedging.

If you are bullish on the oil prices it is much more profitable to sell your product at spot prices. Why would you pay the some brokers $300,000 per month if you feel that the economy is improving and the energy prices will stay at this level or move higher?.