If one reads the whole article http://www.rigzone.com/news/article.... , it would seem to lead to the conclusion Mr. G was referring to WTI rather than bitumen. I say that based upon the fact the whole article seems to be talking in terms of crude:

"Meanwhile, the seemingly unrelenting rise in crude oil futures has skidded to a halt, shedding more than $50 from July's record $145.29 a barrel."

You raised a good question though, because the comment wasn't specific. The article isn't very positive on the industry in general.