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"They also continued development of the trailer product to meet North American requirements. They've been in discussions with many of the top trailer participants in the industry. Between the two industries combined [presumably he means containers and trailers rather than European and North American trailers], they are either in discussions or in trials with 9 of the top 16 companies in the world in their respective markets."

"The Kulas family has over 35 years of experience related to containers and has repaired over 300,000 units. With this experience, we believe that EKO-FLOR will demonstrate many advantages relative to plywood during our customers' tests." Good quote!

The market cap right now is around $24 million (120 million shares as of June 30, 2007 times roughly 0.20 dollars).

I'm fairly happy with how things are going, but my sense is that these people are somewhat of newbies at productization. One of the quotes I use all the time is from the old SNES video game "Bubsy the Bobcat", who begins the game by optimistically saying, "What could possibly go wrong?" and ends the game a cynical, but competent veteran of all things gone wrong.

I figure these guys have gone through hectic periods of chaos followed now by agonizing periods of waiting for results. In the boredom, perhaps they now dream of EKO-FLOR on cruise ships and being sold at Home Depot... until those dreams are interrupted by the next hectic period of chaos when the results from field trials start coming back.

There's enough margin of safety here to handle all sorts of problems. But then again, what could possibly go wrong?

I continue to hold the stock