don't laugh
There is no shortage of examples of people in entertainment gambling "recklessly"...even when they are independantly wealthy. Pete Rose, Janet Jones etc... Even wealthy businessmen that I know buy on hot tips without doing due diligence.
Having said that, buying 1/2 million shares of BOCX right now is chicken feed to a millionaire.
Regardless, who cares as long as it boosts the price and exposure of the company.