Given the location of the release of the PR (Sweden... raising money, finding board members or partners?) and the swiftness of the Burton's actions, I believe you may be right. Sounds like the Drink deal was a last ditch effort to save the company by joining up with a, just as "well known/credible", Sugar Daddy with "cleaner books" that could pass inspection, to raise money.
Wasn't the new owner going to go out to raise some money to pay BEHL after the deal was closed? That is, if my memory serves be right, which as time goes by, isn't always the case.
Another example of a couple of shells trying to make a Turtle.
Here we go again.
Wookie