"CEO, COO, CFO. Directors are not down there but are very much in the loop and making a big contribution to the effort."

Should very well expect that the CEO,CFO and COO are down there!!!

Just one example of what the "Directors making a big contribution" would be very helpful. Don't expect to hear any from Marla or any one else unless the "big contribution" is picking up a few lattes from starbucks falls under that category.