On September 15, we announced the commencement of 30-second television ads on Bloomberg and CNBC in the United States, as well as, BNN in Canada. Unlike search engine marketing, it can be used to be hard to measure the effectiveness of offline branding campaigns because potential new visitors don’t call you. If we were specifically marketing our IR services, you could measure the number of prospect calls or web inquiries.
Fortunately, we now have Google Trends. Google Trends analyzes how many searches have been done for a specific term, relative to the total number of searches for that specific term over time. In this case, I wanted to see the search trend for “AGORACOM” in the United States.
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Regards,
AGORACOM Investor Relations