Justin,

I would suggest that you ask AAA outright to compare your site to SH and ask them to advertise on your site for the following reasons - then list all the reasons why they should advertise on your site. I believe all BB sites are going to adapt your format, eventually, to get rid of the pure nonsense on their boards and save everybody the time and pain of wading through the garbage to find those good post from civil people who just want to share their thoughts about a particular stock.