The sponsorship level that Alda participated in was probably the lowest tier. If you consider all the other olympic sponsors to these Winter Olympics, I've only seen a few posters on the events that I've watched. For example, Acklands-Grainger (also Olympics sponsors), but I have not seen any advertising or billboards at any of the events I've watched either.

I am coming to realize that the intent of the sponsorship deal was to be the official hand sanitizer of these games, which offered Alda some recognition and credibility which hopefully will pay dividends at a future date.

My wish is that management exploited this more leading up to and during the Olympics. The lack of news or updates almost seems like Alda closed their offices during the two weeks that the games are in town. Maybe their idea of 'aggressive marketing' is giving all their employees free tickets to events, and ask them to carry T36 in their pockets. It would explain why there is no one around to field calls or emails.