i went to shoppers today and picked up a 240 ml bottle. They had only one size and only one row on display. I have to admit that i prefered the older bottle. I would not buy the new one if i was a normal consumer and not a shareholder. It looks too cheap with a white sticker on a blue bottle and all it says is kills harmful germs . I do not see consumers buying it over purell because of the label and the way it looks. To generate sales we need to advertise the benefits of our products over purell and change the packaging to look more appealing then purell. Just looking at the product without stating the benefits i would not buy it over purell if i wasn't a shareholder and known the killing power of it . The cost of it is not justified. I love the stuff inside the bottle. But to generate sales we need to improve the packaging in my honest opinion..