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Message: TIMES are even getting tough for McDonalds

Americans Can't Even Afford McDonalds Now?

When it comes to McDonald's these days, it appears as though not everybody is lovin' it...especially not the shareholders. Consumers too have been cutting back on their McDonalds visits due to the troubled economy. According to Hawkinvest MCD shares might drop below $60 or less on account of this. But others disagree...

These shares probably never should have traded over $100. At that price the stock was trading for about 20 times earnings, while the average stock in the S&P 500 was trading for around 13 times. McDonald's is a great company, it has solid management, it is relatively recession-proof, but valuation matters.

Today, McDonald's Corp. said that its global same-store sales jumped by 3.3% last month. In the United States, same-store sales climbed up 4.4%. However, the company warned that economic weakness across the globe will mean second-quarter earnings per share will be cut by approximately 7-9 cents.

FactSet Research projects McDonald's to earn about $1.41 in shares during the coming quarter. In premarket trading, McDonald's shares dropped down by 2.7%.

While valuation matters, some speculators believe $60 is simply too “poor” although $100 was probably a bit too “rich” as well.

Here's why blogger Richard Bloch is long on MCD and believes the dividend growth story of this stock alone easily makes it worth more than $60.

The chart below represents McDonald's PE over the past couple of years, courtesy of Ycharts.com.

And here's a chart depicting the price-to-sales ratio:

According to Bloch, McDonald's has experienced remarkable dividend growth of 40% in just three years. Take closer look at its dividend yield levesl from the the past five years.

Despite Bloch's optimistic outlook for McDonald's in the long-term picture, the firm is still very concerned that the poor economy is putting some serious pressure on profit. McDonald's previously closed down at $88.38, according to MarketWatch. As far as Q2 goes, it doesn't sound too promising for them...

Wealth Wire

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