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It's called Malbex, by the way, and they've already raised nearly $10m in seed capital (aka the people who will make money on this). Here's the PR that pre-announces the media onslaught expected in September. Caveat emptor multiplied 1000 times and tattoed on your forehead.
the name of anderson's new company is derived from two latin words: "bex" means investment. so when you put it all together, "mal-bex" means bad investment.
